Fashion Talks

‘Fashion Talks’ – Emma Hill, the trailBLAZER of London Classic Style

Hello and welcome to FashionFairy! I am so excited to be launching this new blog category – Fashion Talks’, a series of chats or mini-interviews if you may, with other style/fashion bloggers, as well as a community hub for bloggers who are looking for inspiration.

I am absolutely thrilled to have Emma Hill, the Creative Mind behind EJ Style as the first blogger to have a chat with for ‘Fashion Talks’.

I have been following Emma for quite some time and I’ve always been stunned by how effortlessly stylish she always looks and I wanted to see if she has any tips to share about her outfits and her longtime career as a Fashion Blogger. I promised her that I will keep it short to 5-10 questions but I obviously couldn’t – very curious, always need to know everything!

So here are the 12 main ones I had in mind for her (although I do have at least another dozen) but please feel free to comment below in case you do have any other questions. Hope you enjoy the read!

1. Tell me a bit about yourself. How did you start blogging? And was it always fashion?
I worked in fashion retail at Zara from my early twenties so I was always surrounded by fashion. I started as a Visual Merchandiser which was very creative and always involved styling outfits in windows and displays but I quickly moved my way up to the position of Store Manager and that’s when I started my blog as I felt like I lost the creative side to my job. As a Store Manager the role is focused around figures and staff so I needed a creative outlet to express my style, and EJ Style was born 10 years ago. My blog started as Fashion and still is very Fashion based, over the 10 years I have dabbled in a few other topics; beauty, lifestyle, travel etc but my main focus and my main passion will always be fashion.

2. How would you describe your fashion style?
Basic, classic, laid back & always comfortable.

Photo credit: EJ Style

3. Name three pieces in your wardrobe that are your ‘must-haves’.
A leather biker jacket, a really good fitting pair of jeans, like a pair of Levis 501’s and a tailored blazer.

4. Fashion bloggers that you follow religiously?
I wouldn’t say I follow certain blogs religiously due to lack of time but I do love to re-visit Song of Style’s blog and Sara & Diego from Collage Vintage.

5. Do you have a brand/designer you love?
I adore Anine Bing as a style icon and a designer. I’m slightly addicted to buying her pieces.

6. Where do you get your inspiration from?
Absolutely everywhere, the world is an inspiring place. Different countries I visit, people on the street, Pinterest, Tumblr, magazines, Instagram, blogs, nature, literally everywhere.

Photo credit: EJ Style

7. How do you keep updated on the current fashion trends?
If I’m being honest I’m not into trends as much as what I used to be when I was younger. I tend to stick with what suits me and what will have longevity in my wardrobe. But some trends emerge each season which are quite easy to spot on social media and if they fit in with my style then I’ll give them a try.

8. You always look so effortlessly stylish. Any tips to share?
Just keep it simple, don’t overthink an outfit. Use accessories to add a personal touch. I love my gold jewellery so I love to layer up my pieces with a very basic outfit like blazer, jeans and a t-shirt.

9. I know you’ve been blogging for 10 years now. If you had to give your younger self a fashion advice what would it be?
I wouldn’t change anything because I think it’s really important to make mistakes in order to get to know and discover your true style. But I would tell myself to be careful when buying high-value items as I have wasted money on buying a couple of expensive items I now regret.

Photo credit: EJ Style

10. What is Emma Hill up to this year? Any exciting plans for your readers?
The blog is going to be re-designed so a shiny new blog will be coming your way, along with lots of new YouTube content and plenty of outfits to keep you inspired.

11. Do you have any advice for fashion bloggers trying to get their style noticed?
The only advise that I think has any truth and worth to it really is to ‘be yourself’. I was once told that there’s nothing more personal than your style and I do believe that, so it becomes really obvious if you’re not comfortable in what you’re wearing or if you’re trying to replicate someone else’s style. It’s also not just about style, let your personality shine through because there’s only one you.

12. What is the most important thing you’ve learned as a blogger?
You can’t please everyone, so don’t try to.

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